Throughout his career Kanye West has always used the theme of school ( albums like : College Dropout, Late Registration and Graduation) To celebrate the launch of Adidas' Yeezy boost 350 shoe and apparel, we retrofitted newsstands that normally dispensed brochures for community colleges, as art exhibits around the city to showcase the shoe.
Yummy Yummy is a small restaurant in San Francisco with mood-transforming Pho and hospitality that can only be matched by an army of grandmas.
These characteristics give it a cult following and make the experience inside feel cult-like.
To help them stand out from other Vietnamese restaurants and grow their following, we decided not to show what Yummy Yummy is, but what it feels like.
CW: Matt Casey
AD: Richard Alconcel, Matt Casey
I'm proud of a few designs on my instagram, others not so much. Please excuse the language.