Göt2b was a quiet hairstyle brand seeking a louder voice with millennials. Yes, that dreaded “M” word known for tuning out ads in favor of experiences. So we partnered with Vice to bring to life the brand’s philosophy that how you style your hair is how you show your attitude. Not with another ad or billboard, but with a watchable, shareable ode to hair, individuality, and the city of attitude, NYC.
Creative Agency: DDB San Francisco
CD: Jim Bosiljevac
Sr. AD: Christina Whalen
AD: Ihsuan (Eva) Yeh
CW: John Connor
Some content I made across various social media platforms, oh yeah I helped turn the brawny man into a woman.
Adobe proposed a series of posters about “Wisdom”.
“This idea is a commentary on how we copy and paste our belief system/values from pop culture (books, songs, movies, social media, especially when people post inspirational quotes).”
Disasters often cause people to lose their source of clean water, but the response of sending millions of plastic water bottles creates a new problem. To provide more effective emergency relief without environmental harm, we created the Better For Relief Box from Boxed Water.
Kevin Descardes Richard Alconcel
Future Lions Submission
I'd hear newcomers talk more about LA's pitfalls than its blessings. Like us locals haven't experienced the same follies. But that's the catch, its such a beautiful place, its worth the stress. If you could only see what I see in her.
CRSVR has been a familiar face for the past few years when it comes to sneaker boutiques in Santa Barbara and Las Vegas. They decided that it was time to revamp their current identity with a new logo design that would have to be recognizable to customers, and represent the company’s updated appearance.
Yummy Yummy is a small restaurant in San Francisco with mood-transforming Pho and hospitality that can only be matched by an army of grandmas.
These characteristics give it a cult following and make the experience inside feel cult-like.
To help them stand out from other Vietnamese restaurants and grow their following, we decided not to show what Yummy Yummy is, but what it feels like.
CW: Matt Casey
AD: Richard Alconcel, Matt Casey
Feature is an online boutique for women's fashion. I did the branding. =D